According to Jeanné Poultney, Eclipse PR business director Johannesburg, the current economic climate - highlighted by marketing budget cuts - has not restricted the agency's growth. “A lot of PR-savvy marketing managers are now realising the potential and resulting return on investment of tactical public relations as a key driver of their above-the-line campaigns, continuing brand presence in economically-trying times.”
The new accounts are in-line with the agency's national growth strategy. “Balancing our expertise in both Johannesburg and Cape Town has allowed for stronger client and media relationships. This, coupled with our philosophy of matching expert consultants with client industry passion has proved extremely successful. We've seen the results both in the high return on investment we are delivering our long-standing clients, and the ever growing base of new clients we are attracting, and our aim now is to continue this momentum,” concludes Poultney.
