Nando's ad survey shows youth have sense of humour

The Nando's advert features an actor portraying Robert Mugabe; depicting the Zimbabwean president fondly reminiscing over time spent with other recently fallen dictators such as Muammar Gaddafi.

The results showed that the marketing strategy is hitting the mark, with two-thirds of respondents aware of this advert. The clip has had almost 600 000 hits on YouTube since it was uploaded on the 24 November 2011.

"With so many serious issues in the news every day, the youth of South Africa have shown that a sense of humour is imperative," says Butch Rice of Pondering Panda. "All kudos must go to Nando's. The company understands its audience and this is reflected in the hugely positive sentiment that their adverts gain."

Results

Q1) Are you aware of the recent Nando's' advert that features an actor playing Robert Mugabe? (465.65 seconds, 5100 answers)

• Yes - 3324 respondents (67.55 %)
  
• No - 1597 respondents (32.45 %)

Q2) The advert caused an upset in Zimbabwe and some groups called for the ad campaign to be stopped. Do you think that Zimbabweans are justified in being upset? (662.94 seconds, 3307 answers)

• They are justified in being upset - 1050 respondents (31.75 %)
  
• They should have treated it as a joke - 2257 respondents (68.25 %)