| Category | January 2011 |
|---|---|
| 1. Volkswagen/Blue Motion Camp. "Save the Vaal Environment/Dyer Island Conservation Trust/Harvest of Hope/Mveledzo Community Org." - Ogilvy Cape Town | |
| 2. Avis/Luxury Car Rental "Reunion" - Ireland/Davenport | |
| 3. Allan Gray "Waity Katy" - KingJames | |
| Ambient/outdoor | 1. Volkswagen/Golf 6 "Marching Band" - Ogilvy Cape Town |
| 2. Distell/Hunter's Cider "Snow Globe" - Net#work BBDO Cape Town | |
| TV/cinema | 1 Nando's/Mkhulu Boss Meal "Nando's Ceo" - Black River FC |
| 2. Kalhari.net "Art Class" - JWT Cape Town | |
| Radio | 1. Toyota/Hilux Man Up "Bedtime Story" - Draftfcb Johannesburg |
| 2. Galderma/Bernzac "Brad" - Net#work BBDO Johannesburg | |
| 3. The Johannesburg Planetarium "It's a Big Universe" - Ireland/Davenport | |
| 3. Bang & Olufsen/Speakers "Blues" - TBWA\Hunt\Lascaris Johannesburg |
| January 2011 judges |
|---|
| Justin Gomes, FoxP2 (chairperson) |
| Chris Gotz, Ogilvy |
| Conn Bertish, JWT |
| Clinton Bridgeford, Y&R |
| Jonathan Beggs, TJDR |
| Livio Tronchin, Derrick |
| Kirk Gainsford, Lowe Bull |
| PJ Kensley, Singh & Son |
| Francois de Villiers, Draftfcb |
| Alexis Beckett, Net#work BBDO |
| Devin Kennedy, KingJames |
| Category | January 2011 chair comments |
|---|---|
| General | Slim pickings in the majority of categories, considering the looming Cannes deadline. Judges struggled to find three winners in each category, but the winners were clear-cut. Good to see the agencies putting effort into the AVs for the Ambient/Outdoor category. TBWA Chiat Day's Gatorade Replay AV set the standards last year, with the Pink Pony Party AV following close behind this year. In the radio category, single executions were picked out from within campaigns for both first and second place. On the radio front, a lot of really drawn-out one-minuters which struggled to hold the judges' attention. In the print category, the VW Ad Donation campaign stood out, while TV was generally poor this month. Good luck to all the agencies for the upcoming awards season - keep pushing, there's gold in them hills. Or a finalist, at least. |
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