Apex champions greater accountability by rewarding communications campaigns that work, sell and resonate in the minds of their target audiences, and in so doing, deliver results. The adjudication process is stringent - entrants must systematically provide evidence of the effectiveness of their marketing communications as opposed to the effects of other non-communication variables and in so doing, prove that their entries have achieved performance excellence by contributing a measurable return on investment.
“This year's marks the first true annual cycle of the awards,” says Odette Roper, CEO of the ACA. “Despite the immense challenges that agencies faced during 2009, the quality of entries was outstanding and the standard remained high. We are eager to award and showcase the best of ‘breed' communications campaigns produced by our members.”
Tickets can be booked via ACA website: www.acasa.co.za.