The last two quarters of the year see humorous South African stories engaging the audience’s attention, with telcos and food competing for the lion’s share of attention. The winning ads score high on enjoyment, involvement and positive emotions, entertaining the audience and making the ads memorable and easily recalled.
Congratulations to the following brands and agencies:
| #1 AD Q3 2017 | #1 AD Q4 2017 | ||
| Samsung : Knox Seagull | Ogilvy London | Vodacom : Bra Shakes | Ogilvy & Mather Johannesburg | ||
| RANK | AD | CREATIVE AGENCY |
| 1 | Samsung Knox: Seagull | Ogilvy London |
| 2 | Vodacom: Meg your day | Leo Burnett |
| 3 | Mugg & Bean: #ShareGenerous | FoxP2 Johannesburg |
| 4 | Sensodyne: Faces of sensitivity | Grey London |
| 5 | Lay’s: Elevator | Creator’s League (PepsiCo in-house) |
| 6 | Dettol: 3 Kinds of moms (Cuts and wounds) | McCann India |
| 7 | Debonair Pizza: Levels | FCB Joburg |
| 8 | Coca-Cola: Coke & Meals “Paella” | Mercado McCann |
| 9 | Samsung Galaxy Note 8: Infinity display | Leo Burnett Chicago |
| 10 | Dulux: Weatherguard | Grey Advertising |
| RANK | AD | CREATIVE AGENCY |
| 1 | Vodacom: Bra Shakes | Ogilvy & Mather Johannesburg |
| 2 | MTN: Mic drop | TBWA |
| 3 | KFC: Poker night | Ogilvy & Mather Johannesburg |
| 4 | FNB eBucks: Akanamali holidays | FoxP2 Johannesburg |
| 5 | Cell C: #ConnectYourWay | 1886 (a FCB Africa Company) |
| 6 | KFC: No batteries | Ogilvy & Mather Johannesburg |
| 7 | ABSA: Swiiish | FCB Joburg |
| 8 | MTN: WOW bundles | TBWA |
| 9 | MTN: Made4Me | TBWA |
| 10 | Samsung: Galaxy Note 8: Do bigger things | Cheil |
Click here to view all the ads for Q3 & Q4 2017.
Adtrack™ is Kantar Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact moc.nworbdrawllim@ewahs.ellezil.
