As usual there is much anticipation as to who will get to own categories such as large-, medium-, small-, media-, specialist-, PR, etc. for 2016.
According to the organisers, the annual awards not only award the best of the best in the industry, but are also a reflection of the industry itself.
Ann Nurock, Africa partner at Relationship Audits and former CEO of Grey South Africa/ Canada, will cover the event on Bizcommunity’s behalf. Nurock says you can’t underestimate the importance of these awards in terms of their reputation-building benefits and new business enquiries.
This year, the new Public Relations category replaces Branding & Design, whose agencies now compete for the Specialist award. Also new this year is the sponsorship of the Partnership of the Year Award of a R100,000 of client-agency performance measurement consultancy by new sponsor, The Observatory International.
Financial Mail AdFocus Awards categories and shortlist:
FCB Johannesburg
Joe Public
M&C Saatchi Abel
Ogilvy & Mather Cape Town
Avatar
Havas Worldwide
Net#work BBDO
Ofyt
The Jupiter Drawing Room Cape Town
FoxP2 Cape Town
House of Brave
Openco
Riverbed
Alphabet Soup
Initiative Media
Mediology
PHD
The MediaShop
Actuate
Demographica
Grid
Playmakers
Burson-Marsteller
Joe Public Engage
Ogilvy PR
Hellocomputer
Native VML
FCB Johannesburg & Toyota
King James & Santam
M&C Saatchi Abel & Heineken
The Hardy Boys & SA Home Loans
Carina Bonse, Red & Yellow School
Carel Pretorius, Stellenbosch Academy of Design & Photography
Michelle van Sittert, Stellenbosch Academy of Design & Photography