The Creative Circle results for April 2007 are in, and, as per the new rules, the top three ads go through to Ad of Year and there are no first, second or third places – the winners are listed in agency alphabetical order.
Comments chairperson Gerry Human, “The best thing about the new system of judging is not just that the winners were quickly and easily identified because each individual piece no longer needs to be scored, but rather that there's now loads more love, kisses and back-pats at the announcements afterwards (although it is a bit of a bummer that there's hardly anything left to slag off or bleat about anymore).
“Post results the winning work was discussed and, in keeping with the happy spirit of the day, the jury was unanimous in its support of the winners, commenting that the winning work was smart, fresh and that there were some beautiful examples of craft.
“Well done winners!” he adds.
Newspaper:
- Addis/Paintstick – Campaign “Roach/Gecko/Fly” – FoxP2
- Independent Newspapers/Cape Times “JFK/Hiroshima/Soweto Uprising/911” – Lowe Bull (CT)
- Exclusive Books/The Love of Cooking Cookbook – Camp. Rude Foods “Sweet Potato/Mussels/Shushi/Mushroom” – Ogilvy
Magazine
- Nampak/Cuddlers Nappies – Camp. Protection/Comfort/Happiness – Grey
- Dynajets “Cricket” – Lowe Bull (Jhb)
- M-Net/No Ad Breaks – Camp. “Cowboy/Alien/Psycho/Kung Fu” – Ogilvy
Outdoor
- 8 Ink Media/National Geographic Kids Mag. – Camp. “Freak of the Deep/Cyclops Kitten/Exploding Toads/Acid Doom” – Fox P2
- Exclusive Books – Titles Camp. “Dating/Accident/Holiday” – Ogilvy
- Harley Davidson “Belt” – Ogilvy
TV/cinema
- National Council Against Smoking “Smoking Baby” – JWT
- Kulula.com/Come with us – Camp.”Taking a Seat/Flying with Kids/Tourists” – KingJames (CT)
- Investec Assesment Management “The Human Polar Bear” – The Jupiter Drawing Room (South Africa)
Radio
- Look & Listen/Movies – Camp. “The Crying Game/The Others” – JWT
- Scooters “Warn your Friends” – Lowe Bull (Jhb)
- DStv/MTV Base – Home Concerts Camp. “Ear Bashing/Murder/Warble” – Ogilvy
The judging panel for April 2007 comprised:
Gerry Human, OgilvySteve Anderson, Joe Public
Matthew Brink, Lowe Bull
Bibi Lotter, TBWA\Hunt\Lascaris
Graeme Jenner, Net#Work BBDO
Kwezi Tladi, The Jupiter Drawing Room
Kush Chetty, FCB
Mike Barnwell,Grey Worldwide
Yvonne Hall, Leo Burnett
Jason Kempen, Ireland/Davenport
