
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Old Friends Young Talent has extended its stable of brand partners by welcoming Futurelife to its client portfolio.
The first task tackled by Old Friends Young Talent was to create a new TVC for Futurelife Smart Food, which challenges and encourages South African families to change the way they see their breakfast cereal.