News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise with us

Social Media New business South Africa

Wunderman Cerebra, SAB partner up for a centralised social media account

Wunderman Cerebra is to manage the entire social media community management function of SAB's brand portfolio in South Africa. SAB has partnered with Wunderman to establish a social engagement centre that will centralise the social media of Castle Lager, Carling Black Label, Castle Lite, Flying Fish, Corona, and Stella Artois.

SAB's former model involved multiple agencies running individual brands' social media accounts independently.

Let's do Biz