Social Media Manager

We are looking for a strategic Social Media Manager to join our close knit team and become a part of delivering quality 360 digital campaigns to be proud of. 

The social media manager is responsible for executing social media jobs against brand strategy. 

Core to the role is taking briefs from client and working with internal teams (client service, creative, production, strategy, influencer etc.) and external suppliers (media partners) to plan and execute work on social media platforms effectively. 

The ideal candidate for this role has a marketing / agency background and has enthusiasm for the retail industry. They would need to have superior presentation and communication skills and proven hands on experience managing social media content for brands. They would also need stay on top of latest social media trends, interpret data and reports, and apply these insights to the client’s campaigns. In summary, they would need to apply their expertise in social media to the work we do for our clients.

Job scope includes but is not limited to:

Client service

• Build trust through ongoing thought leadership in Social Media
• Manage creative briefs, client feedback and delivery of content
• Plan, create timelines, update status, manage deliverables and expectations
• Set up, manage, conduct and contact report on client presentations
• When necessary, create cost estimates and manage billings thereof
• Manage user access to clients’ accounts/tools/reports/dashboards

Content and channel planning

• Work closely with client and wider client service team
• Create clear communication plans for activity across platforms
• Create and direct clients content calendars and social posting schedule with best practice in mind

Strategic direction

• Planned campaigns and hoc client briefs
• Online listening, trend sourcing, outreach and tactical response
• Channel health or emerging channel creation
• Update teams/clients on current and emerging landscape trends, competitor activity and latest news
• Report on campaign and always on activity and performance

 Content and channel administration

• Work closely with creative and paid media departments
• Scheduling and deactivation of content across channels
• Ensure effective searchability / tracking / tagging across content
• Manage clients creative content bibles

 Content marketing

• Work closely with strategy, creative and production departments
• Always on content, campaign and tactical content - purpose and generation
• Assist and manage the production process of content on social jobs

  Content and channel performance management:

• Work closely with strategy department
• Channel, Content, Campaign and Health Audits / Reporting
• Benchmark, Review and ROI Reporting
• Daily performance checks and recommendations
• Manage Creative Identity of Channel, Content, Templates and Spec sheets. 

 Minimum relevant experience and skills/attributes required:

• Three-plus years experience managing social media
• Experience working on all current & emerging social platforms.
• A positive attitude towards tight deadlines.
• Enjoys a fast-paced agency environment with rapidly changing priorities.
• Self-motivated, hardworking and eager to learn attitude.
• Excellent analytical, critical-thinking and problem-solving skills are a must
• Ability to think strategically, creatively and out-of-the-box.
• Excellent attention to detail.
• Exceptional writing, communication and confident presentation skills.
• Excellent command of English, both written and verbal.
• Valid, drivers licence and own transport.

Minimum education requirements:

• Relevant tertiary qualification in marketing, brand communications or similar

 Technical skills/knowledge:

• Meta Platforms and TikTok
• Google Analytics - Basic Level
• Other online training on social media platforms/analytics also acceptable
• Experience using Microsoft Office programs (Excel, PowerPoint, Word, etc.)
• Social Media content management platforms (Brandwatch, Hootsuit etc.)
• Social Media monitoring platforms (Brandwatch, Rival IQ, Brandseye, Simply Measured, Meltwater etc)

Posted on 02 Apr 11:02, Closing date 1 May