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Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 1 day

Media

‘News influencers’ are racking up billions of views – and not checking their facts

Kelly Fincham 13 Dec 2024

Image source: Sora Shimazaki from

Media & Entertainment Law

ConCourt judgment: Balancing on the fine line between freedom of expression and right to privacy

Ahmore Burger-Smidt and Dale Adams 9 Dec 2024

Johannesburg Expo Centre and the Rand Show celebrate milestone anniversaries

Events & Conferencing

Johannesburg Expo Centre and the Rand Show celebrate milestone anniversaries

Issued by Rand Show 4 Dec 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

(Image supplied) Ackermans uses AI - Ackermans Intelligence - and toddlers to bring its new campaign life

Advertising

AI and toddlers bring Ackermans' new Baby of the Year competition campaign to life

16 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

The battle of the marketplaces will shape the future of omnichannel retail in South Africa

Research

The battle of the marketplaces will shape the future of omnichannel retail in South Africa

Issued by NielsenIQ 12 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

SMMs need a seat at the table

Social Media

SMMs need a seat at the table

Issued by RAPT Creative Agency 23 Jul 2024

A security guard stands watch by the Meta sign outside the headquarters of Facebook parent company Meta Platforms Inc in Mountain View, California, US. 9 November 2022. Reuters/Peter DaSilva/File Photo

Cyber Law

Nigeria fines Meta $220m for violating consumer, data laws

Elisha Bala-Gbogbo and and MacDonald Dzirutwe 22 Jul 2024

Vans has launched a new campaign. Source: Supplied.

Advertising

Vans launches Always Pushing campaign

17 Jul 2024

4 retail trends that will drive the second half of 2024

Trends

4 retail trends that will drive the second half of 2024

Mike Smollan 26 Jun 2024

Daybreak Foods, YES Programme partner to combat youth unemployment

Agriculture

Daybreak Foods, YES Programme partner to combat youth unemployment

25 Jun 2024

Advertising

Pinterest sees accelerated advertising growth and Gen Z appeal

11 Jun 2024

Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release

Research

Maps May 2024: Media consumption stable despite increasing financial strain on consumers

23 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Purpose matters: Meeting the demand for corporate responsibility

Employee Wellness

Purpose matters: Meeting the demand for corporate responsibility

Issued by GO Content Lab 30 Apr 2024

Fashion Revolution Week 2024: How everyone can play a part in redefining South Africa's fashion industry

Fashion & Homeware

Fashion Revolution Week 2024: How everyone can play a part in redefining South Africa's fashion industry

Issued by Soapbox Communications 19 Apr 2024

Retailers should take note of Shoprite’s knockout sales performance

Retailers

Retailers should take note of Shoprite’s knockout sales performance

Faheem Hoosen 9 Apr 2024

Source: @mikeabel67

Podcasts

Mike Abel wants to challenge perspectives with new podcast Willing & Abel

6 Mar 2024

UMG will pull its music off TikTok from 1 February. Source: Ivan Smokov/Pexels

Mobile & Apps

UMG rejects TikTok’s deal, says platform underpays artists and promotes AI

Lindsey Schutters 31 Jan 2024

The intersection of global challenges and PR evolution

PR & Communications

The intersection of global challenges and PR evolution

Michelle Cavé, Issued by Brandfundi 31 Jan 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

The future of marketing in the AI era

Marketing

The future of marketing in the AI era

Issued by Wavemaker 9 Jan 2024

Source: © 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024

Marketing & Media

10 trends for 2024 from WPP

18 Dec 2023

The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

Research

The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

Issued by Dentsu 8 Dec 2023

Shaping retails future: trends recap 2023

Trends

Shaping retails future: trends recap 2023

Mike Smollan 7 Dec 2023

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Mnike by Tyler ICU has taken the world by storm. Source: YouTube.

Streaming

#SpotifyWrapped: South Africans think local music is lekker

30 Nov 2023

Social media: the catalyst behind the surge in Black Friday craze

Social Media

Social media: the catalyst behind the surge in Black Friday craze

Sunil Sewpersadh, Issued by Yashtech Consulting 22 Nov 2023

Innovating to stay relevant in a rapidly changing world

E-commerce

Innovating to stay relevant in a rapidly changing world

Brendon Williamson 21 Nov 2023

The club has had a successful branding story. Source: X.

Branding

Kaizer Chiefs - a branding success story

Thandisizwe Mgudlwa 27 Oct 2023

Source: © 123rf Greg Bailie, sales lead, global business solutions, TikTok - sub-Saharan Africa, gives 5 ways brands can seize the advantage of digital communities this festive season

Digital

5 ways brands can seize the advantage of digital communities this festive season

Greg Bailie 26 Oct 2023

Grant Pleming, managing director of the Racket Club. Source: Supplied.

Marketing

Experiential marketing's future: Integration and innovation anchored in data

Grant Pleming 19 Oct 2023

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Research

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Issued by Ogilvy South Africa 3 Oct 2023

Image supplied. The role of media monitoring in the upcoming elections is vital says Lordwish Langa, MD of CLIPTrack Media Coverage

Media Freedom

The vital role of media monitoring in the upcoming elections

Lordwish Langa 3 Oct 2023

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Marketing

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Africa's Premier Marketing Event: Nedbank IMC 2023 highlights and insights

Digital

Africa's Premier Marketing Event: Nedbank IMC 2023 highlights and insights

Issued by V5 Digital 22 Sep 2023

Have you done enough to win over the consumers of the future?

Retail

Have you done enough to win over the consumers of the future?

Namrata Gotarne, Issued by NielsenIQ 27 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social Media

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

FMCG

South African retailers excel in promotions, customer service lags

9 Jun 2023

Meltwater paves the way with AI engine and ChatGPT integration

ICT

Meltwater paves the way with AI engine and ChatGPT integration

Issued by Meltwater 5 Jun 2023

Management & Leadership

Change management communication is vital, but so easy to get wrong

Paul Raath 9 May 2023

Ogilvy was the most awarded agency at the 2023 International Clio Awards

Advertising

Ogilvy was the most awarded agency at the 2023 International Clio Awards

Issued by Ogilvy South Africa 3 May 2023

Image supplied. Takealot.com's load shedding solutions buyer expert, Jenny Ruyter, brings some lightness to South Africans amid all the literal darkness

Advertising

Finding some light (relief) with Takealot

28 Apr 2023