Media consumption | Bizcommunity

Media consumption | Bizcommunity

News

Tractor Media Holdings evolves into media and innovation hub Glynt

OOH

Tractor Media Holdings evolves into media and innovation hub Glynt

Issued by Tractor Outdoor 17 hours

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Image supplied.

Marketing

The One Club launches Strategic Revelations series to support strategists

5 Mar 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Novus Media recently acquired Media24’s 21 community newspaper titles, and Kick-Off and Soccer Laduma. says community newspapers and magazines are thriving (Image supplied)

Newspapers

Print is not dead as community and special-interest media thrive

21 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

A marketer’s guide to creating clarity in chaos

Marketing

A marketer’s guide to creating clarity in chaos

Nomonde Keswa, Issued by Delta Victor Bravo 17 Jul 2024

Why OOH needs to feature in your next Gen Z campaign

OOH

Why OOH needs to feature in your next Gen Z campaign

Mali Motsumi-Garrido, Issued by Tractor Outdoor 11 Jul 2024

Gen Z is spending less on TVs and buying a handful of devices that can do more things. Source: Tech Daily/Unsplash

Mobile & Apps

Maps finds load shedding accelerated the Gen Z shift to streaming

9 Jul 2024

Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release

Research

Maps May 2024: Media consumption stable despite increasing financial strain on consumers

23 May 2024

Radio & Audio

NAB radio stations take on misinformation with public service announcements

9 Apr 2024

Challenging to achieve Ask Afrika Icon Brands status in the FMCG industry

FMCG

Challenging to achieve Ask Afrika Icon Brands status in the FMCG industry

Issued by Ask Afrika 18 Mar 2024

Media personalities, PH and Warras launch the Shady-iest (PH)odcast on the block

Podcasts

Media personalities, PH and Warras launch the Shady-iest (PH)odcast on the block

Issued by Rapt Agency 8 Mar 2024

World Radio Day 2024

Radio & Audio

World Radio Day 2024

Candy Dempers, Issued by MediaHeads 360 13 Feb 2024

The trends driving media in 2024

Media

The trends driving media in 2024

Issued by Advertising Media Forum 4 Dec 2023

Unlocking SA's township economy: the power of consumer insights

Trends

Unlocking SA's township economy: the power of consumer insights

Craig Schwabe 29 Nov 2023

Dentsu unveils the media trends set to shape 2024

Media

Dentsu unveils the media trends set to shape 2024

Issued by Dentsu 6 Oct 2023

The day of the podcast

Podcasts

The day of the podcast

Mark Botha, Issued by Mediamark 28 Sep 2023

Havas Red expands to South Africa adding PR, social and content capability to the region

Marketing

Havas Red expands to South Africa adding PR, social and content capability to the region

Issued by Havas Johannesburg 11 Sep 2023

Showing value in a goldfish economy

OOH

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Unlocking success in South African TV: The role of research and data

TV

Unlocking success in South African TV: The role of research and data

Keletso Rakumakoe, Issued by Urban Brew Studios 22 Aug 2023

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping

Research

Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

Image supplied. Head of IAB South Africa’s Agency Council and managing director of Machine_ Robyn Campbell examines four trends impacting the digital media industry

IAB Bookmarks Awards

#Bookmarks2023: 4 trends impacting the digital media industry

Danette Breitenbach 27 Jul 2023

Image supplied. Tara Turkington CEO of Flow Communications asks to "Thread" or not to "Thread"?...

Social Media

To "Thread" or not to "Thread"?

Tara Turkington 11 Jul 2023

Source: © 123rf Radio, as a medium, is still dominant and resilient

Radio & Audio

Latest Rams show radio still dominant

7 Jul 2023

Animators to offer insights to local creatives

Events

Animators to offer insights to local creatives

26 Apr 2023

Image supplied. Cesar Vacchiano, President and CEO of Scopen International talks about the marketing economy in Latin America

Advertising

Latin America's marketing economy: huge opportunities despite challenges

19 Apr 2023

Primedia's EWN re-freshes as a fully omni-channel platform

Media

Primedia's EWN re-freshes as a fully omni-channel platform

Issued by Primedia Broadcasting 3 Apr 2023

Source © The Citizen While South Africans love overseas brands, they also love local brands such as Nando's

Marketing

Unpacking SA's marketing economy

9 Feb 2023

Tapelo Zama, digital marketing manager of 555 Media Hub, says Web 3.0 is the pot of gold at the end of the rainbow for marketers

Digital

#BizTrends2023: Web 3.0 - The pot of gold at the end of the rainbow for marketers

Tapelo Zama 19 Jan 2023

How did Covid pre and post affect what channels consumers consume?

Marketing

How did Covid pre and post affect what channels consumers consume?

Issued by Dentsu 6 Dec 2022

TDMC's Cheryl Ingram explains how Covid-19 has fast-tracked the adoption of ecommerce for both consumers and retailers

E-commerce

TDMC's Cheryl Ingram explains how Covid-19 has fast-tracked the adoption of ecommerce for both consumers and retailers

Issued by TDMC 6 Oct 2022