Media budget | Bizcommunity

Media budget | Bizcommunity

News

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

The billboards are replenished every time someone takes one down. Source: AfriSam.

OOH

AfriSam and Promise use billboards to build homes

13 Feb 2026

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

From ads to entertainment: How brands can win the attention war

Research

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Issued by Kantar 27 Aug 2025

Digital

Adelaide Tshabalala | Digital marketing in 2025: We’re all just guessing with confidence

Adelaide Tshabalala 1 Jul 2025

Branding

Dancing in concert: Reimagining brand impact

Tumelo Mphirima, Issued by Motherland OMNi 28 May 2025

Samsung Galaxy S25 is funnily familiar

Mobile & Apps

Samsung Galaxy S25 is funnily familiar

Lindsey Schutters 28 Jan 2025

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Image: Danette Breitenbach. Danni Pinch, executive director at Accenture Song, at the IAB Bookmark Awards Masterclass gives tips on how to put together a great Bookmarks entry

IAB Bookmarks Awards

Tips on how to put together a winning IAB SA Bookmarks Awards' entry

9 Mar 2023

#OrchidsandOnions: Everything we know is changing

#OrchidsandOnions

#OrchidsandOnions: Everything we know is changing

Brendan Seery 10 Oct 2022

#EcomAfrica: Partnership, a pandemic and a pivot - the formation of Pick n Pay Asap

E-commerce

#EcomAfrica: Partnership, a pandemic and a pivot - the formation of Pick n Pay Asap

Lauren Hartzenberg 10 May 2022

Why middle market malls matter

Retail Marketing

Why middle market malls matter

Mzukisi Deliwe, Issued by Provantage 14 Oct 2021

#Exclusive: TBWA makes waves at Cannes Lions for 'Blame No More' campaign

Cannes Lions

#Exclusive: TBWA makes waves at Cannes Lions for 'Blame No More' campaign

Emily Stander 12 Jul 2021

New Google Local Ads for franchisees

Advertising

New Google Local Ads for franchisees

Issued by Social Places 28 Jun 2021

Discover the places where great ads thrive!

Advertising

Discover the places where great ads thrive!

Issued by Kantar 12 Oct 2020

Cooking up a storm: SA food media thrives under lockdown

Media

Cooking up a storm: SA food media thrives under lockdown

Brent Smith, Issued by Media24 29 May 2020

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect with her team and IAB SA chairman, Chris Borain (AME) on the far right.

Digital

IAB Insight Series: Benchmarking digital excellence

Juanita Pienaar 22 Aug 2019

Are customer and employee engagement one and the same?

PR & Communications

Are customer and employee engagement one and the same?

Issued by icandi CQ 16 Apr 2019

Kalliebree Keynerd, head of social media at Joe Public Connect.

Trends

#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd 16 Jan 2019

Running social media remotely - can it work?

Social Media

Running social media remotely - can it work?

Alice Jakins 12 Oct 2018

Why you need to draw the line at agencies that are not internal communications specialists

PR & Communications

Why you need to draw the line at agencies that are not internal communications specialists

Issued by icandi CQ 7 Aug 2018

Research reveals cinema ads deliver strong ROI

Film & Cinematography

Research reveals cinema ads deliver strong ROI

23 Apr 2018

Google Trends 101: How you should use it!

Digital

Google Trends 101: How you should use it!

Aidan Blundell, Issued by Dentsu 20 Apr 2018

A five-step plan to maximise media effectiveness and drive sales

Media

A five-step plan to maximise media effectiveness and drive sales

Nikolay Dolgov, Issued by NielsenIQ 27 Feb 2018

Marketers more likely to distribute video on social media vs. paid advertising

Advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

#BizTrends2018: Transformation, agency consolidation and real consumer insights

Trends

#BizTrends2018: Transformation, agency consolidation and real consumer insights

Kgaugelo Maphai 8 Jan 2018

Is digital media seen as a fully-fledged media type in SA?

Digital

Is digital media seen as a fully-fledged media type in SA?

Sam Gqomo 20 Sep 2017

Don't miss the mark with location-powered marketing

Marketing

Don't miss the mark with location-powered marketing

Shaun Rosen 13 Jul 2017

Heineken raises awareness on responsible alcohol consumption, road safety

Marketing

Heineken raises awareness on responsible alcohol consumption, road safety

15 Feb 2017

Marketing

Heineken SA committed to encouraging responsible drinking

9 Feb 2017

#BizTrends2017: Personalisation takes centre stage

Trends

#BizTrends2017: Personalisation takes centre stage

Monique Claassen, Issued by Kantar 17 Jan 2017

American advertising insights on art of successful political advertising

Advertising

American advertising insights on art of successful political advertising

13 Oct 2016

Oleksandr Horiainov ©

TV

#KantarOnAir: Commercial TV in a FFW VOD world

Leigh Andrews 2 Jun 2016

Why Gareth Leck is pencilling in D&AD PR judging

Advertising

Why Gareth Leck is pencilling in D&AD PR judging

Leigh Andrews 9 Feb 2016

Digital media: What's going to be big in 2016?

Digital

Digital media: What's going to be big in 2016?

Richard Lord 4 Feb 2016

[BizTrends 2016] Smart brands will rethink how to create effective mobile ads

Mobile

[BizTrends 2016] Smart brands will rethink how to create effective mobile ads

Ariane Längsfeld, Issued by Millward Brown 29 Jan 2016

Digital

[BizTrends 2016] Programmatic video is a gamechanger

Stijn Smolders 1 Feb 2016