Conversion | Bizcommunity

Conversion | Bizcommunity

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Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

Advertising

What The Alchemist can teach us about advertising

David edworthy 1 day

In March 2026, Alliance Media, the international OOH media owner operating across 40+ countries completed the acquisition of Brandit Outdoor. Source: Supplied.

OOH

Alliance Media expands in Uganda with Brandit Outdoor deal

2 days

TotalStay opens new aparthotel in Sea Point

Hospitality

TotalStay opens new aparthotel in Sea Point

3 days

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 3 days

Eustace Mashimbye, Proudly SA CEO

Import/Export

Local chicken now competitive as poultry industry strengthens

Eustace Mashimbye, Issued by Proudly SA 3 days

Stitch Express adds BNPL flexibility for merchants

E-commerce

Stitch Express adds BNPL flexibility for merchants

3 days

Vicinity Media's omnichannel analytics | The billboard worked. Now we can prove it

OOH

Vicinity Media's omnichannel analytics | The billboard worked. Now we can prove it

Neil Clarence, Issued by Vicinity Media 5 May 2026

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Media

Discount supermarket launches 360° retail media division

4 May 2026

Strategising for the "Alpha-millennial" household

Marketing

Strategising for the "Alpha-millennial" household

Siwelile Thusi, Issued by M+C Saatchi Abel 4 May 2026

Your boss just came back from holiday with an AI-generated song. Now what?

Artificial Intelligence

Your boss just came back from holiday with an AI-generated song. Now what?

Michelle Geere, Issued by AdBot 28 Apr 2026

African retail’s future hinges on tech-driven consumer insights

CRM

African retail’s future hinges on tech-driven consumer insights

Blessed Hwaire 23 Apr 2026

Google Earth AI integration bridges the gap between digital marketing and physical reality

Marketing

Google Earth AI integration bridges the gap between digital marketing and physical reality

23 Apr 2026

Absolute Ablutions scales to 400+ leads while cutting click costs by over 50% with Cape Marketing Agency

Marketing

Absolute Ablutions scales to 400+ leads while cutting click costs by over 50% with Cape Marketing Agency

Issued by Cape Marketing Agency 22 Apr 2026

AI reshapes tourism visibility: Industry urged to integrate systems

Tourism

AI reshapes tourism visibility: Industry urged to integrate systems

Robin Fredericks 21 Apr 2026

Colin Ramparsadh says cinema is like a vodka martini - not for every client or campaign. Pictured: Top Gun: Maverick (Image source: © IGN AFrica )

Film & Cinematography

The case for cinema: A Vodka Martini, shaken not stirred

Colin Ramparsadh 20 Apr 2026

ESG

#EXCLUSIVE | Prof. Madinga: Why green marketing isn’t closing the deal

Prof. Nkosivile Madinga 20 Apr 2026

From intent to purchase: How Vicinity Media is redefining the dealership journey

OOH

From intent to purchase: How Vicinity Media is redefining the dealership journey

Issued by Vicinity Media 20 Apr 2026

Record sales, shifting rules: The new battle for South Africa’s car buyers

Marketing

Record sales, shifting rules: The new battle for South Africa’s car buyers

Issued by Rogerwilco 17 Apr 2026

Where the money’s going: Johannesburg property trends to watch in 2026

Trends

Where the money’s going: Johannesburg property trends to watch in 2026

Issued by Biggles Removals 16 Apr 2026

SAMRRA celebrates Octodec’s inclusion in FTSE/JSE

Markets & Investment

SAMRRA celebrates Octodec’s inclusion in FTSE/JSE

Issued by Catchwords 16 Apr 2026

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

Marketing

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

Issued by Cape Marketing Agency 15 Apr 2026

Simba's iconic chips get a bold makeover

Packaging

Simba's iconic chips get a bold makeover

10 Apr 2026

Heineken turns exchange rates into shared moments with ‘Bar De Change’ activation

Retail Marketing

Heineken turns exchange rates into shared moments with ‘Bar De Change’ activation

10 Apr 2026

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social Media

Social media is not a vending machine, it’s a relationship

Oratile Papo 7 Apr 2026

The can you can't buy: Checkers Sixty60's surprise-and-delight strategy

Retail Marketing

The can you can't buy: Checkers Sixty60's surprise-and-delight strategy

1 Apr 2026

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

Artificial Intelligence

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Source: Supplied. Artist's rendition.

Mixed-Use Property

Transforming Cape Town's heart: Golden Acre's retail overhaul begins

26 Mar 2026

Africa is not just chatting; it is closing deals

Digital

Africa is not just chatting; it is closing deals

Megan du Toit, Issued by Dentsu 26 Mar 2026

TFG partners with PayJustNow for in-store payment flexibility

Banking & Finance

TFG partners with PayJustNow for in-store payment flexibility

25 Mar 2026

The 10-person agency team is becoming one person with a laptop

Marketing

The 10-person agency team is becoming one person with a laptop

Mathabatha Sexwale, Issued by Brave Group 25 Mar 2026

Image source: cottonbro studio from

Labour Law

Whistleblower overload - part 1: When grievances masquerade as whistleblowing

Luway Mongie and Graham Damant 25 Mar 2026

Black Friday-Cyber Monday 2026 strategy starts with data

Research

Black Friday-Cyber Monday 2026 strategy starts with data

Issued by DUO Marketing + Communications 25 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

H&M targets 100% recycled or sustainably sourced materials by 2030

Climate Change

H&M targets 100% recycled or sustainably sourced materials by 2030

24 Mar 2026

The hidden costs behind e-commerce convenience

E-commerce

The hidden costs behind e-commerce convenience

Nancy Dusani 24 Mar 2026

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Digital

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Issued by Blue Robot 23 Mar 2026

Homemakers Fair 2026: A curated platform connecting brands with high-intent homeowners

Exhibitions

Homemakers Fair 2026: A curated platform connecting brands with high-intent homeowners

Issued by Homemakers Fair 23 Mar 2026

Cape Town startup HappyPay raises R86m to expand BNPL service

Funding

Cape Town startup HappyPay raises R86m to expand BNPL service

23 Mar 2026

How e-commerce is transforming the retail, media and ICT landscape in SA

E-commerce

How e-commerce is transforming the retail, media and ICT landscape in SA

Lungelo Dlamini 23 Mar 2026

Marketing

CMOs must bridge the gap between the spreadsheet and the story… or become extinct

Pieter Geyser 20 Mar 2026

Source: Supplied.

Retail & Hospitality Property

Transformative potential: City Lodge Newtown’s prime location hits the auction block

18 Mar 2026

Kim Kardashian’s new caffeine‑free energy drink relies on paraxanthine – here’s what the science says

Nutrition

Kim Kardashian’s new caffeine‑free energy drink relies on paraxanthine – here’s what the science says

Colin Davidson 18 Mar 2026

Lorraine Landon is the head of advertising solutions for Google in sub-Saharan Africa. Source: Supplied.

Marketing

Google’s Lorraine Landon: 3 growth blockers holding back ROI in Africa

Lorraine Landon 17 Mar 2026

Vol. 07 - Welcome to On the Dot Insights Newsletter

Printing

Vol. 07 - Welcome to On the Dot Insights Newsletter

Issued by On the Dot 30 Oct 2025

Your digital agency’s Shopify and Google Partner status is crucial to your success

Digital

Your digital agency’s Shopify and Google Partner status is crucial to your success

Issued by TDMC 12 Mar 2026

Cape Town fintech NjiaPay secures R35m in seed funding

Funding

Cape Town fintech NjiaPay secures R35m in seed funding

9 Mar 2026

What ITB Berlin 2026 confirmed for Cape Town

Tourism

What ITB Berlin 2026 confirmed for Cape Town

Enver Duminy 9 Mar 2026

Source: Supplied. The KSB Pumps and Vlves building in Activia Park is near to completion.

Architecture & Design

KSB Pumps' new eco-friendly headquarters unveiled

9 Mar 2026