Advertising effectiveness | Bizcommunity

Advertising effectiveness | Bizcommunity

News

Register for the CMO Summit, free tickets available to Biz readers

Marketing & Media

Register for the CMO Summit, free tickets available to Biz readers

Issued by Bizcommunity.com 27 Aug 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Advertising

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

8 Apr 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively to Bizcommunity on Brutal Fruit's Sheebeen campaign (Image by Bizcommunity)

Advertising

Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand

Danette Breitenbach 10 Jan 2025

Ogilvy leads Assegai Awards with 46 wins across 10 clients

Marketing

Ogilvy leads Assegai Awards with 46 wins across 10 clients

Issued by Ogilvy South Africa 28 Nov 2024

The heART and science of effective advertising

Loeries Creative Week

The heART and science of effective advertising

Saiesh Ajudhiya and Michele Vrdoljak, Issued by Kantar 14 Oct 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

Unlocking the power of attention economics

Digital

Unlocking the power of attention economics

Issued by Dentsu 4 Sep 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Advertising

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

Source: © Effie CCO Effies Worldwide Allison Knapp Womack, "If something is not effective it is expensive content"

IMC Conference

Effie Worldwide COO: "If something is not effective it is expensive content"

Danette Breitenbach 14 Sep 2023

Unlocking success in South African TV: The role of research and data

TV

Unlocking success in South African TV: The role of research and data

Keletso Rakumakoe, Issued by Urban Brew Studios 22 Aug 2023

3 steps for effective account leadership

Marketing & Media

3 steps for effective account leadership

Gillian Rightford, Issued by Red & Yellow 10 Aug 2023

Got their attention? Keep it! Find out how at Nedbank IMC 2023

Events & Conferencing

Got their attention? Keep it! Find out how at Nedbank IMC 2023

Issued by IMC Conference 29 Jun 2023

Image supplied. Warc Creative has released a report looking at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100

Advertising

Purpose, tech & social influence key tactics to effective advertising

25 Apr 2023

Image supplied. The WARC Awards for Effectiveness 2023, in association with Lions, are open for entries with five new categories added to this year's Awards

Marketing

5 new categories introduced for Warc Awards for Effectiveness 2023

12 Jan 2023

Source: © Jack Morton Havas Middle East's Liquid Billboard for client adidas won the New York Fetivals AME Platinum Award in the Middle East & Africa region

Advertising

Havas Middle East top in Middle East & Africa region New York Festivals AME Awards

16 Sep 2022

BMi Research plots new strategic direction

Research

BMi Research plots new strategic direction

Issued by BMi Research 24 May 2022

How can you get the best return from your TV advertising?

Advertising

How can you get the best return from your TV advertising?

Vera Sidlova, Issued by Kantar 20 Apr 2022

Image credit: Tiso Blackstar Events.

Advertising

Shortlist announced for 2020 FM Adfocus Awards

9 Oct 2020

Marketing

It's in the science, stupid!

Laurent Marty 18 Sep 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Marketing

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Leigh Andrews, Issued by Kantar 12 Mar 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.

Trends

#BizTrends2020: Creativity's tipping point in business

Gillian Rightford 20 Jan 2020

#FMAdFocus2019: ALL THE WINNERS!

Advertising

#FMAdFocus2019: ALL THE WINNERS!

28 Nov 2019

Outdoor Network achieves milestone with 10th rotating digital billboard added to growing national network

OOH

Outdoor Network achieves milestone with 10th rotating digital billboard added to growing national network

Issued by Provantage 23 Jul 2019

Advertising

2019 AdFocus entries open

28 Jun 2019

Maps to start collecting consumer insights from July 2019

Research

Maps to start collecting consumer insights from July 2019

15 May 2019

Businesses need to start investing in creatives more than they think

Advertising

Businesses need to start investing in creatives more than they think

Khangelani Dziba 9 May 2019

BMi Research offers customised insights research solutions

Research

BMi Research offers customised insights research solutions

Issued by BMi Research 27 Mar 2019

A brave new world requires brave new thinking and way of approaching real complex solutions!

Advertising

A brave new world requires brave new thinking and way of approaching real complex solutions!

Issued by Brave Group 14 Mar 2019

First ever South African BrandZ ranking reveals growth potential for local brands

Branding

First ever South African BrandZ ranking reveals growth potential for local brands

Issued by Kantar 31 Oct 2018

Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African Brands

Branding

Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African Brands

Issued by Kantar 24 Oct 2018

Only advertise on trusted publisher websites!

Advertising

Only advertise on trusted publisher websites!

Issued by Spark Media 11 Oct 2018

A scene from Dr Beal's presentation for Spark Media.

Research

The role of memory and media in converting consumers for brand growth

Leigh Andrews 18 Sep 2018

Heineken at the forefront of innovation with two media firsts in sub-Saharan Africa

OOH

Heineken at the forefront of innovation with two media firsts in sub-Saharan Africa

Issued by Dentsu 8 Jun 2018

Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands

Branding

Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands

Issued by Kantar 29 May 2018

#IMC2018: The science of how brands grow

Marketing

#IMC2018: The science of how brands grow

Jessica Tennant 16 Feb 2018

Joe Publicans: ECD Roanna Williams, ECD Simone Rossum and Shift Joe Public creative director Christo Kruger.

Loeries Creative Week

#LoeriesRanking with... Joe Public

Leigh Andrews 1 Dec 2017

Cienpies Design © –

Research

Advertising effectiveness has been captured by ‘liking'

mike broom 6 Oct 2017

Research

Report indicates impact of programmatic media buying on brand reputation

28 Sep 2017