Ads | Bizcommunity

News

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 3 minutes

Film & Cinematography

5 commercials that show how David Lynch elevated advertising to an art form

Jonatan Sodergren 19 hours

#OrchidsandOnions: How AutoTrader’s humour-driven ads are shaking up car marketing

#OrchidsandOnions

#OrchidsandOnions: How AutoTrader’s humour-driven ads are shaking up car marketing

Brendan Seery 18 hours

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

Digital

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 hours

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

1 day

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied)

Digital

#BizTrends2025: Joe Public’s Abigail Buckley - AI's impact on digital marketing

Abigail Buckley 1 day

Savanna Premium Cider unveils #TryJanuary campaign

Marketing

Savanna Premium Cider unveils #TryJanuary campaign

Issued by OnPoint PR 17 Jan 2025

Beverley Houston, director at Be-cause Integrated Communications says Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads is bad news for brands (image supplied)

Media Freedom

EXCLUSIVE: Meta's farewell to fact-checking; 6 recommendations for brands

Beverley Houston 17 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - The advertising industry in 2025: Buckle up, it’s about to get wild

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - The advertising industry in 2025: Buckle up, it’s about to get wild

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Source: © Campaign Asia Tiktok’s North American general manager, Sameer Singh has announced his resignation at a critical time for the platform in the US

Social Media

TikTok’s US GM, Sameer Singh resigns at key time, raises advertising stability concerns

Danette Breitenbach 6 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

Artificial Intelligence

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

The future of printing: AI-powered, sustainable, and reliable

Hardware

The future of printing: AI-powered, sustainable, and reliable

Issued by HP 18 Dec 2024

Digital signage: The future of content production is here

Digital

Digital signage: The future of content production is here

Issued by TQ Group 18 Dec 2024

Put your crown on ice

Marketing

Put your crown on ice

Issued by aHead Marketing Services 13 Dec 2024

Advertising

iStore advertising complaint dismissed by ARB

Karabo Ledwaba 13 Dec 2024

CMOs: How to get the best out of agencies

Advertising

CMOs: How to get the best out of agencies

Shaune Jordaan, Issued by Hoorah Digital 12 Dec 2024

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

PayJustNow’s Black Friday sales double

Sales

PayJustNow’s Black Friday sales double

10 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Advertising

ARB releases simplified appendix as it aims to clean up gambling ads

Karabo Ledwaba 5 Dec 2024

Recycling influencers - Are we just following the herd? Unpopular opinion by a HOD

Marketing

Recycling influencers - Are we just following the herd? Unpopular opinion by a HOD

Suwi Kabwe, Issued by Wetpaint Advertising 4 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Embarking on a new era of travel and tourism advertising with Invibes’ innovative solutions

Advertising

Embarking on a new era of travel and tourism advertising with Invibes’ innovative solutions

Issued by Invibes Advertising 3 Dec 2024

Artificial Intelligence

Is OpenAI shifting gears to an advertising model? Maybe

3 Dec 2024

VML won gold in the Community Core category dnd in the Sound On Please category, for Vodacom Hearing Challenge in the inaugural TikTok METAP region Ad Awards (Image supplied)

Social Media

SA agencies shine at inaugural METAP region TikTok Ad Awards

29 Nov 2024

Source: © 123rf Anke Nel, HOD: group media strategy, Rapt Creative says campaigns today should be nimble, and ready to adapt swiftly

Advertising

EXCLUSIVE: Advertising as much about adaptability as it is about creativity

Anke Nel, 29 Nov 2024

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Advertising

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Issued by Havas Johannesburg 29 Nov 2024

6 reasons why the festive season is the ideal time to recruit new talent

Talent Acquisition

6 reasons why the festive season is the ideal time to recruit new talent

Issued by Pnet 29 Nov 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

South Africa's best tech startups for 2024 announced

Awards

South Africa's best tech startups for 2024 announced

Imran Salie 27 Nov 2024

Image: Supplied

Consumer Law

Dupe or deal? Navigating counterfeit goods and scams this Black Friday

Nishaat Slamdien 26 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Source: © LinkedIn Petal Ads at DMEXCO in 2023. In China, its footprint includes 530 million MAU

Digital

Huawei's Petal Ads and Futuretech collaborate to provide digital advertising solutions across Africa

26 Nov 2024

PayJustNow's CGI ads set new BNPL benchmark

Artificial Intelligence

PayJustNow's CGI ads set new BNPL benchmark

26 Nov 2024

Source: © NBC News The Toys R Us made with generative video was depressing but that will change and fast

AI in Advertising

AI in Advertising: Entering the wonderful world of generative video... or not

Jarred Cinman 26 Nov 2024

Publicis Groupe makes its mark at 2024 Assegai Awards

Marketing

Publicis Groupe makes its mark at 2024 Assegai Awards

Issued by Publicis Groupe Africa 25 Nov 2024

From SEO to DCO: Bridging search and dynamic advertising

Advertising

From SEO to DCO: Bridging search and dynamic advertising

Xolani Nondabula, Issued by Dentsu 25 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Small entrepreneurs are expected to benefit from the agreement. Source: Supplied.

OOH

R100k in street pole ads granted to entrepreneurs

Karabo Ledwaba 22 Nov 2024

Black Friday and beyond: a checklist for retail peak season

Retail

Black Friday and beyond: a checklist for retail peak season

22 Nov 2024

Artificial Intelligence

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024