ROI | Bizcommunity

News

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Advertising

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Issued by DMASA 4 hours

Where have Adland's mavericks gone?

Digital

Where have Adland's mavericks gone?

Shaune Jordaan, Issued by Hoorah Digital 5 hours

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 2 days

Triple Eight takes top agency awards!

Direct Marketing

Triple Eight takes top agency awards!

Issued by Triple Eight 3 days

Location Bank empowers brands to stand out this Black Friday

Digital

Location Bank empowers brands to stand out this Black Friday

Issued by Location Bank 15 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Balancing art and speed: Navigating creativity in modern advertising

Advertising

Balancing art and speed: Navigating creativity in modern advertising

Paul Middleton, Issued by Ebony+Ivory 1 Nov 2024

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Sponsorship

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

Is generative AI overhyped?

ICT

Is generative AI overhyped?

Anthony Willis, Issued by Nielsen 29 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: Supplied.

Markets & Investment

Buying a fixer-upper property: 7 things every investor should check

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Reddish Blue turns 1: A year of telling stories that matter

Digital

Reddish Blue turns 1: A year of telling stories that matter

Issued by New Media 15 Oct 2024

Vodacom now! wins gold for the third consecutive year

Digital

Vodacom now! wins gold for the third consecutive year

Issued by New Media 14 Oct 2024

Maximising ROI in education: Aligning employee learning paths with corporate strategy

Higher Education

Maximising ROI in education: Aligning employee learning paths with corporate strategy

Dr Ridwaan Asvat, Issued by Regent Business School 9 Oct 2024

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Printing

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Issued by Altron 30 Sep 2024

See beyond the competition: Analyse, understand and compete

Digital

See beyond the competition: Analyse, understand and compete

Issued by Location Bank 30 Sep 2024

Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied)

Exhibitions

Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin

30 Sep 2024

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Marketing

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Issued by Irvine Partners 26 Sep 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

Marketing

NIQ South Africa to spotlight creativity and brand storytelling at Marketing Café

Issued by NielsenIQ 17 Sep 2024

The changing rules of engagement at work

HR & Management

The changing rules of engagement at work

Andrew Solomon and Gordon Wilson 17 Sep 2024

Digital

Amplify your brand's success and insights with Location Bank's cutting-edge analytics

Issued by Location Bank 10 Sep 2024

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Social Media

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Issued by Association for Communication and Advertising 10 Sep 2024

Dominate Black Friday 2024 by advertising on MyBroadband

Online Media

Dominate Black Friday 2024 by advertising on MyBroadband

Issued by Broad Media 4 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

Image source: Jakub Jirsak –

IP Law

Guide to IP protection: 8 tips for in-house counsel

Mellisa Morris 23 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Do companies using Office 365 emails need an email signature manager?

Services

Do companies using Office 365 emails need an email signature manager?

Issued by Rocketseed 20 Aug 2024

Why work integrated learning prepares your business for a better future

Higher Education

Why work integrated learning prepares your business for a better future

Issued by False Bay College 16 Aug 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

The future of people should be your top priority

Management & Leadership

The future of people should be your top priority

Issued by Topco Media 14 Aug 2024

Promotions & Activations

VWV's new leadership steering the brand into the future

Issued by Lume Communications 14 Aug 2024

What are the top marketing automation options in South Africa?

Marketing

What are the top marketing automation options in South Africa?

Issued by MO Agency 13 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

How to select the right digital marketing agency for your business: A complete guide

Digital

How to select the right digital marketing agency for your business: A complete guide

Issued by MO Agency 12 Aug 2024

10 reasons why email marketing is still highly relevant

Marketing

10 reasons why email marketing is still highly relevant

Issued by Domains.co.za 8 Aug 2024

Image source: Tanarat Kongchuenjit –

ESG & Sustainability

Decoding the equation for ESG accounting

Andrew Harding 5 Aug 2024

Branding

Castle Lager, Africa's most valuable beer, shows 22% growth in brand value

Jeremy Sampson 31 Jul 2024

Image source: stokkete –

HR Tools & Software

5 steps to successfully adopting new HR technology

Jaen Beelders and Mandisi Dube 30 Jul 2024

Jaco Lintvelt says it's time to clear up the digital clutter. Source: Supplied.

Digital

Clearing the digital clutter: The importance of simplicity in marketing

Jaco Lintvelt 30 Jul 2024

The Ebony+Ivory approach to data-driven success

Digital

The Ebony+Ivory approach to data-driven success

Paul Middleton, Issued by Ebony+Ivory 26 Jul 2024

New education budget: Minister Gwarube's vision for a better learning environment

Primary & Secondary Education

New education budget: Minister Gwarube's vision for a better learning environment

18 Jul 2024

How a leading financial software company increased its sales with BusinessTech sponsored articles

Online Media

How a leading financial software company increased its sales with BusinessTech sponsored articles

Issued by Broad Media 17 Jul 2024

Some of the country’s top leaders in PR chat about the industry in South Africa, Africa and globally: (L to r:) Lebo Madiba, founder and managing director, the PR Powerhouse, Dustin Chick, partner & managing director Razor Public Relations, Sanesh Maharaj, head of influence, Ogilvy and Nicky James managing director of Tribeca Relations

PR & Communications

#WPRD2024: Top SA PR leaders reflect on public relations industry

Danette Breitenbach 16 Jul 2024

Assegai Awards 2024: Get your winning entries ready!

Advertising

Assegai Awards 2024: Get your winning entries ready!

Issued by DMASA 11 Jul 2024