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Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

3 days

Judges of the IAS Agency Credentials Award announced

Advertising

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 16 Aug 2024

Well-structured agency credentials continue to attract the attention of marketers

Marketing

Well-structured agency credentials continue to attract the attention of marketers

Johanna McDowell, Issued by DMASA 31 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Marketing & Media

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

Agency credentials: Marketers look past awards to get to the grit

Marketing

Agency credentials: Marketers look past awards to get to the grit

Issued by DMASA 26 Jun 2024

IAS Agency Credentials Award 2024: Guidance for a shot at the prize

Marketing

IAS Agency Credentials Award 2024: Guidance for a shot at the prize

Issued by DMASA 3 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Johanna McDowell

Marketing

SA represented at 2024 AdForum Summit in New York City

8 May 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Branding

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers

Marketing & Media

Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world

Marketing & Media

Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women

Media

Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

16 Feb 2024

Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed

Marketing

Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

14 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing

Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg

Marketing

Agency Scope 2023-2024: Industry respect for Nando's marketing three times that of nearest rivals

29 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa

Marketing

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

IAS agency credentials - 2 gold winners for 2023

Marketing

IAS agency credentials - 2 gold winners for 2023

Issued by DMASA 13 Nov 2023

Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories

Marketing

Agency Scope introduces trophies for SA winners

14 Nov 2023

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process

Marketing

Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Source: © Chris Schippers From 5 to 9 November 2023, the bustling city of London will play host to the AdForum Worldwide Summit

Advertising

AdForum's true value: Learning from visionaries, bringing home gold

30 Oct 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time

Marketing

It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Source: © 123rf ECI Media Management will incorporate Eley Consulting into its European business, effective immediately, which will see it extend its services into Africa

Media

Deal sees media assurance auditing service extend into Africa

12 Sep 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Marketing

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

IAS Agency Credentials Award 2023: Guidance for a shot at the prize

Marketing

IAS Agency Credentials Award 2023: Guidance for a shot at the prize

Issued by DMASA 17 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Research

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing

Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Agency credentials: Marketers look past awards to get to the grit

Advertising

Agency credentials: Marketers look past awards to get to the grit

Issued by DMASA 23 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Research

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

IAS Agency Credentials Award 2023 beefs up agency opportunities to shine

Marketing

IAS Agency Credentials Award 2023 beefs up agency opportunities to shine

Issued by DMASA 22 May 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,

Research

Agency Scope SA: Divulging what marketers really think

17 Mar 2023

Marketing

IAS Board appoints Tebatso Masete as its director

13 Feb 2023

Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues

Marketing

Predicting 2023 for creative agencies and clients

Johanna McDowell 12 Dec 2022

IAS Agency Credentials Gold Award for 2022 goes to Ogilvy

Marketing

IAS Agency Credentials Gold Award for 2022 goes to Ogilvy

Issued by DMASA 15 Nov 2022

Source: © Fauxels Independent Agency Search & Selection Company and Eley Consulting have formed a partnership offering media assurance auditing

Media

IAS, Eley Consulting partner in media assurance auditing

1 Nov 2022

Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023

Research

Scopen 2023/24: South Africa's fifth wave study set for May

25 Oct 2022

Judges of the IAS Agency Credentials Award announced

Direct Marketing

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 12 Sep 2022

Evaluating agency credentials: What turns clients' heads

Marketing

Evaluating agency credentials: What turns clients' heads

Issued by DMASA 5 Sep 2022

Agency credentials: So much more than swagger

Direct Marketing

Agency credentials: So much more than swagger

Issued by DMASA 30 Aug 2022

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator

Marketing

Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

Marketing

Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

Source: © rawpixel Is the age-old billable hours system starting to give way to the rise of ‘output-based costing? It might be the case

Advertising

Output-based costing: An alternative to billable hours for agencies?

Johanna McDowell 28 Jul 2022

Source: © rawpixel The Agency Scopen has revealed some key trends in the SA agency market

Marketing & Media

Key marketing and media agency trends in South Africa

13 Jun 2022

Agency Scope launches data platform to enable effective business success

Digital

Agency Scope launches data platform to enable effective business success

4 Apr 2022

Winning teams are more than just pitchers

Advertising

Winning teams are more than just pitchers

Johanna McDowell 29 Mar 2022