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The Digital School of Marketing (DSM) offers a unique, user-friendly online learning platform where you can achieve an accredited digital marketing education.
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Why online digital marketing qualifications could be a solution to the education crisisIn South Africa, we are facing an economic pandemic. The last Stats SA figures have unemployment creeping towards the 30% mark with the majority of those unemployed being young people. The tragedy is that most of these young unemployed people have a tertiary qualification. So what is the solution to the challenge that we are facing? 12 Jul 2019 Read more

Are all PPC solutions created equal?In the last set of financial results, it was reported that Facebook ad revenue is overtaking that of Google. Does this mean that you should be taking out Facebook Ads as opposed to Google Ads? 28 May 2019 Read more

How much is social media earning you?Many business owners are quite sceptical of spending money on social media because they can't see tangible return on investment that this brings, in other words money in their bank accounts. So how can you properly measure and quantify the returns you receive from your efforts on social media? 25 Apr 2019 Read more

How online reputation management can increase customer retentionWhen someone wants to research a company, their first port of call will be to do a Google search on them. You - as a business owner - want to make sure that what they find is positive. Managing your online reputation will not only help you acquire new customers but will also help you keep your existing ones. 3 Apr 2019 Read more

What are the key social engagement metrics your company should focus on in 2019Social media is based on a conversation. It works because people join in discussions - about other people and brands - that they are interested in. They want to learn more regarding what is being talked about as the conversation appeals to an emotion in them. 4 Mar 2019 Read more


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