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The Digital School of Marketing (DSM) offers a unique, user-friendly online learning platform where you can achieve an accredited digital marketing education.
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The future of digital advertising in 2020Advertising has gone through many iterations from the days of the Mad Men. Although the ad design and copywriting principles are still those which were adopted by the advertising greats, the manner in which these are presented differs significantly. 4 Dec 2019 Read more

The power of the discount"There's no such thing as a free lunch" is a saying that one has often heard from diverse sources such as parents, teachers, mentors and managers. The fact that we have to work hard for what we get is engrained in us as is the notion that we must not expect anything for free. 26 Nov 2019 Read more

Digital marketing trends that characterised 2019Consumers are sick and tired of being actively sold to. In fact, if they think that a piece of copy or a graphic looks like an ad (even though it may not be) they avoid it. Some people actually go to the extent of blocking ads on their PCs and mobile devices entirely. "This is shown," says Lisa Schneider: managing director of the Digital School of Marketing, "in the click-through rates for banner adverts, which is just 0.05%. This is a dramatic drop from years gone by." 14 Nov 2019 Read more

Why digital marketing sets women in business apartIn South Africa, despite a move towards gender equality there is still a huge disparity between men and women in the workplace. However, the way in which this gap can be crossed is by using digital marketing. 2 Sep 2019 Read more

Why online digital marketing qualifications could be a solution to the education crisisIn South Africa, we are facing an economic pandemic. The last Stats SA figures have unemployment creeping towards the 30% mark with the majority of those unemployed being young people. The tragedy is that most of these young unemployed people have a tertiary qualification. So what is the solution to the challenge that we are facing? 12 Jul 2019 Read more


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