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The Digital School of Marketing (DSM) offers a unique, user-friendly online learning platform where you can achieve an accredited digital marketing education.
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Why Gen Z needs to be the focus of your digital marketingToday's workplaces are in a unique position as there is such a diverse mix of generations. Baby boomers - who were born between 1946 and 1964 - sit across the desk from Generation X'ers - who were born between 1965 and 1980. On the other side of the office are the millennials who are now anything between 39 and 24. 30 Oct 2020 Read more

How digital marketing can help brick-and-mortar retail outletsIt's exceptionally frightening to see the abundance of small and big businesses coming under business rescue or closing altogether as well as hundreds of thousands of people who become unemployed as a result. Unfortunately, not a lot of them are succeeding in finding jobs. 29 Sep 2020 Read more

Why video marketing is important on social mediaAt least 92% of marketers say that video marketing is an incredibly important part of any digital marketing strategy as it is a very engaging medium. It is predicted that, by 2021, people will be watching 100 minutes of online video every single day. 2 Sep 2020 Read more

How retailers are adapting to the digital worldWe are living in times that we haven't experienced before. We've been forced to adapt, extremely quickly, to - as many people have started calling it - 'the new normal'. Speculations are rife about when (if ever) we will get back to a semblance of normality. 30 Apr 2020 Read more

Why your digital marketing strategy needs to be aligned with your business strategyThere are a number of different schools of thought when it comes to the question of business strategy development. For example, the Planning School (which outlines how the strategy should be formulated) states that business strategy formation is a formal process. However, the Entrepreneurial School (which describes how business strategies are put together) states that the process of formulating company strategy is a visionary process. 1 Apr 2020 Read more


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