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GO Content Lab ("GO") is an independent full-service communications specialist.
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Corporate communication - Creating connected employees, one story at a timeBrands spend a lot of their time and budget getting to know their customers, and rightly so. Unfortunately, they seldom put the same effort into the way they connect with their employees and get their buy-in through internal communication. In times of uncertainty, your employees will be the ones who keep the wheels rolling and if they already feel valued and believe in the vision of your company, they will stay in the trenches. Here, storytelling is an effective way of creating a culture where employees are true brand ambassadors. 1 Apr 2020 Read more

Brand storytelling specialists Idea Hive are writing their own success storyA lot can happen in five years. In South Africa alone there is loadshedding, Zozibini Tunzi, Ramaphoria, Nkandla and the Rugby World Cup. For a team of specialist brand storytellers in Johannesburg, half a decade of creative sweat and agility has resulted in accelerated growth for this band of 20-something creatives. Their secret? The ability to find and tell the stories that build mad brand love for their clients and then translating those stories into unique, measurable brand strategies that produce results. 20 Mar 2020 Read more

Why niche agencies are winning over the big brandsSouth Africa's agency landscape is one of Davids and Goliaths. You have the traditional local and multi-national giants and then the fresh niche outfits. In recent years, we've seen global brands increase their collaboration with these new-kids-on-the-block and, in some cases, they are opting to move entirely towards working with this nimble generation of agencies, combining it with their in-house effort. 27 Feb 2020 Read more

Why African investors need to venture into the fast-growing flexible workspace industryFrancis Kariuki, recently a former head of operations at a flexible workspace (also known as a coworking space) in Kenya sits across from me as we have a chat on the immediate future of the flexible working industry. Beaming with excitement and optimism, he observes that there is a huge opportunity for seasoned African entrepreneurs to venture into creating coworking space for the burgeoning working population across capital cities in Africa. 20 Dec 2019 Read more

A winning formula: Top brand story agency partners with leading technology firmIdea Hive, Johannesburg-based brand storytelling specialists, have partnered with Digitex Solutions, a local information technology company to provide cutting-edge digital storytelling marketing solutions. This in response to the growing need for value-driven marketing disruptions. In this ever-evolving digital world that sees brands needing to adapt to a new way of telling stories, this is exciting news. 25 Nov 2019 Read more

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