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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Dashboard appoints new account director
Research and strategy company, Dashboard Marketing Intelligence, has appointed Sarah Larter as an account director. Dashboard is gearing up for an e-commerce boom in Africa. Larter's experience with brands and how they are measured and perceived in multiple different channels will add to Dashboard's expertise in this area.
