As part of its internship programme, The MediaShop welcomed 10 advertising newbies at its offices in Johannesburg, Cape Town and Durban. The agency has been running the internship programme for a number of years and tries to employ all of them on a permanent basis once they have completed the programme.
The graduates were selected from various institutions of higher learning before going through an immersion workshop.
The programme is 18 months-long with the first 12 months dedicated to providing training on media buying and planning, strategy, intelligence, OOH, campaign management and digital planning. This is coupled with the training there is practical on-the-job exposure in the various business units where they will get to implement what they have learnt.
