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In brief Retail South Africa

Death by chocolate just got easier

Kraft Foods South Africa has added two new treats to its range of imported Belgian chocolate, Côte d'Or Double Lait and Côte d'Or Bouchée Truffé. The underlying objective for the launch of the new Côte d'Or selection is to stimulate consumer trial and purchase and drive volume growth. New Côte d'Or Double Lait is available at a recommended RSP of R29.99 for the 200g pack with a case configuration of 15 x 200g while Côte d'Or Bouchée Truffé comes in a configuration of 12 x 156g (8 x 19,5g) and is expected to retail from R34.73 per pack at selected retail outlets nationwide.

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