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AOL chooses Nike's agency for $100M branding account

3 Jul 2003

America Online has chosen Wieden + Kennedy to handle their corporate branding in a deal worth $100 million. Dan Wieden, chief creative officer of the ad agency, came up with Nike's famous "Just Do It" slogan while sitting at his typewriter in 1988.

Source: portland.bizjournals.com

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AOL chooses Nike's agency for $100M branding account