News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise with us

In brief OOH South Africa

The power of outdoor demonstrated by bogus campaign

In 1993, in Brisbane, Australia, an outdoor company decided to demonstrate the effectiveness of billboards as an advertising medium and ran a campaign for a fictitious beer, Haka Bitter. A case study of the by-now legendary campaign has been made available on the Australian Outdoor Association's website - www.oaaa.com.au.

Let's do Biz