Marketing In brief South Africa

New campaign from Nedbank builds on 'Make Things Happen'

Nedbank has launched a new campaign from March-June 2015, 'Make Things That Really Matter Happen', which forms part of South Africa's premier knockout tournament Nedbank Cup, also known for its uniqueness in enabling lower league teams a chance to take their shot at soccer glory against the top teams of the PSL.

Building on its ethos of 'Make Things Happen', the bank invites new and existing Ke Yona, Savvy and cheque account clients to win their share of R4m in dreams over four months.

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