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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Muscle men and women up close and personal
They conquered 17 countries around the world in 2006, had an audience of over two million fanatical fans, and have outsold music and entertainment acts including the Rolling Stones, Madonna and Robbie Williams. In September 2007, the WWE RAW Superstars bring its highly demanded Summer Slam Tour to South Africa, courtesy of Pick 'n Pay Hypermarket and e.tv. “Along with attending the shows, I encourage our customers to come and meet their favourite WWE superstars at selected hypermarkets during the tour,” says marketing director Jonathan Ackerman.
