Branding News South Africa

Lerato Kganyago to represent Always Platinum

Procter & Gamble has announced that actress and television presenter, Lerato Kganyago has been named the brand ambassador of feminine care range, Always Platinum.
Lerato Kganyago to represent Always Platinum

"I've loved the brand since my teenage days and I am delighted to be its brand ambassador," says Kganyago. "I'm looking forward to being part of this campaign."

"We are excited to have Kganyago come on board as the brand ambassador. She is a great fit for the brand - bright, bold and a bit of fun. She is hard working, driven and a proud South African who makes a statement wherever she goes and most of all - she embodies the brand as someone who knows what she wants and values attention to feminine detail," says Jeanne Du Plessis, brand communication manager for Always.

Kganyago officially began her journey to stardom in 2002 when she was crowned Miss Jam Alley and later Miss Soweto in 2005. She made her mark when she became the face of Soweto TV and began hosting her own talk show, the LKG Show on the channel. She has also acted on the Wild on M-net. She is now the presenter on the SABC 1 show The Link. Kganyago succeeds Gail Nkoane who was the brand's ambassador in 2012.

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