Murphy Morobe, Kagiso Media CEO commented, "The change in the look and feel of the Kagiso Media brand brings us into a space that reflects our heritage in Kagiso Trust. It roots us in our African environment and heritage, and expresses our resilience and proficiency as a media company strongly committed to engaging and connecting with its audiences, regardless of where they are, as they interact with our content."
There was a great deal of boardroom debate about the merits or disadvantages of adopting a very corporate look and feel synonymous with the Kagiso Group's strong financial services bias.
"For Kagiso Media, though, this change signifies the company's positioning as a substantial, professional and innovative media organisation. As a listed company on the JSE, we took cognisance of the image we project to all stakeholders including shareholders and the financial analysts who promote our stock," explained Morobe.
"Notwithstanding the holding company's new corporate identity, each company in the group will retain their respective, strong and unique identities.
Having taken these considerations into their deliberations, the board of Kagiso Media elected to leverage the equity of its 'parent' brand and adopt the Group identity. "The sustainability and track record of the Kagiso Group speaks volumes. The Group's pay-off line, 'The difference is trust', adopted by Kagiso Media, is our differentiator," added Morobe.
Kagiso Media is a black-controlled and -managed investment holding company with interests in substantial media assets, and is listed in the media and entertainment sector of the JSE Securities Exchange SA. Kagiso Media's assets include: controlling interest in East Coast Radio and Jacaranda 94.2; strategic equity in Heart 104.9, iGagasi 99.5, Ofm and an economic interest in Kaya fm; joint control of RadMark and LexisNexis Butterworths and Kagiso Exhibitions.
