Bidorbuy was recognised for the creation of a programme that notifies bidders via text message when they are outbid. Its ability to reach consumers on the go on the device that is becoming increasingly popular makes it a compelling case study.
Clickatell, one of the global communications leaders in mobile communications specialising in SMS messaging as a service, hosts the PPM Awards to recognise businesses that are driving mobile innovation.
The judges chose the winners for their innovative use of mobile messaging to build close customer connections, develop effective internal communications and improve global safety and security.
Drawn from a range of sectors from emergency services to retail, the award-winners' mobile message communications exhibited leading characteristics of successful PPM campaign: making valuable use of the ubiquity and push-messaging capability of the SMS protocol to deliver value for the message sender and the receiver through message simplicity, contextual relevance and time-sensitivity.
"With a higher response rate than any other media type, SMS can be a highly effective method of communication to develop personal relationships with any business stakeholders - and the PPM awards prove that the days of traditional bulk mobile messaging are truly long gone," said Pieter de Villiers, CEO of Clickatell. "We created the awards to highlight innovative ways companies are leveraging PPM to reach and influence their audience more effectively than with any other media type."
For more, go to www.clickatell.com/ppmawards.