The SABC believes that this is due to its programming of country and player profiles, in-studio expert analysis (from high-profile analysts in the game), to educating viewers and listeners alike on the rules of the game. It states it has taken the lead, in terms of market share, in reaching the public, mirroring the trend that transpired during the 2010 FIFA World Cup and the 2011 Cricket World Cup tournaments.
Figures per game