Metro FM lost (222 000 or 2.98% of its listeners)
Lesedi FM lost (141 000 or 3.65% of its listeners)
KayaFM lost (87 000 or 4.45% of its listeners)
Good Hope FM lost (59 000 or 6.2% of its listeners)
Cape Talk gained 7.7% or 14 000 more listeners
Radiokansel/Radio Pulpit gained 4.46% or 9 000 more listeners
BRFM (the Border Drive) gained 3.9% or 8 000 more listeners.
RSG gained 2.74% or 60 000 more listener
Umhlobo Wenene FM gained 1.18% or 60 000 more listeners.
Time Spent Listening (TSL) is slightly down by four minutes per day over RAMS August 2010, when compared with the June 2011 release. TSL on the LSM 1-3 audience profile has declined while LSM 6 and 7 has grown, year on year.
With so many variables affecting overall listenership, it becomes increasingly important for marketers to not only glance at top line findings, but also delve deeper and unpack the data, to make informed, strategic decisions.
Download the full figures here.
Updated at 1.50pm on 30 August 2011: please note that the RAB-supplied Rams August 2011 pdf, which had incorrect figures for Mon-Fri listenership, has been replaced with an updated one at the behest of RAB.
