"This is still a young brand and a bronze sponsorship is fitting, as it affords the channel an ideal opportunity to build on its brand awareness.
"The awards have a long history of awarding excellence in the Afrikaans advertising industry and we believe this is an important initiative to support," says eNuus news editor, Andries Cornelissen.
According to him, eNuus is consistently in the top 10 programmes on kykNET and the audience is growing.
Pendoring GM, Franette Klerck, says, "Pendoring is truly honoured that this dynamic and vibrant Afrikaans news service has come on board.
"Only through strong and continued sponsorship support can the importance and role of mother-tongue advertising be effectively conveyed to all stakeholders."
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