A new, more effective, distribution network has been developed, allowing the magazine to cut back on distribution numbers. In future, 40 000 copies will be printed, in line with the number of commercial farmers in the country.
Farmers should be able to pick up free copies in the first week of the month at their local agricultural traders, the post office will manage national distribution to over 500 towns or farmers may subscribe.
Recently appointed editor Annemarie Joubert explains, "The magazine will continue to be distributed free of charge, as it has been since 1994. We are confident that with our added pages, added content and improved look, we will be a more effective messenger between agricultural business and its clients."
