Naspers takes aim at online classifieds market

13 Jan 2011

Naspers is taking aim at the online classifieds market, launching Kalahariads.net, a completely free classified advertising service the media group hopes will allow it eventually to dominate the field in South Africa.

The plan forms part of a broader strategy by Naspers to be a leader in online classified advertising in emerging markets worldwide. The launch puts Naspers on a collision course with Gumtree, the leader in the online advertising market in SA. Other players include Junk Mail and Vottle.

Kalahariads.net, which will be launched officially on Monday, 17 January 2011, is Naspers's attempt to become the Craigslist of the SA online classified advertising market. Craigslist, launched in 1995 by Craig Newmark, has drained US newspapers of a significant amount of classified advertising.

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Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.