A 'Popimedia Approved Promotion' badge will accompany all promotions vetted by Popimedia and registered with Facebook.
Speaking at a preview of The Social Network, attended by 150 creative directors; heads of agencies; media buyers, journalists and industry commentators, Popimedia group CEO, Daniel Levy said, "Publicising a promotion or competition on Facebook, requires its prior approval in order for the promotion to be registered. In the absence of this, the network may remove any materials relating to the promotion (including advertisements) or disable a page or account if it determines a violation of the promotions guidelines, the statement of rights and responsibilities or any other of its policies including advertising guidelines.
"We are now in a position to seamlessly facilitate the approval and registration of promotions with Facebook and also consult with companies and brands currently running unapproved promotions in order to rectify their position and avoid reputational risk."
