The INMA board of directors set three objectives for the revamp of its website, which have been met through the new design.
The yearlong project represents a total re-think of how INMA tells the stories of its 7,700 international membership. Its shares those stories via member-provided case studies, strategic reports, a world-class peer-to-peer member directory and rich archives of best practices, conference presentations, videos, and industry headlines.
INMA is an ideas-sharing membership network focused on crowdsourcing ideas to grow the revenue, audience and brand of news media companies. The association’s website includes over 2,000 blog posts, 3,000 best-practice case studies, 1,500 conference presentations and dozens of strategic reports – exclusively available to members.
“The creative challenge, like many of the media companies INMA serves, is how do you distil so much content into segmental and searchable bites? How do you simplify a complex content ecosystem?”
In part, the answer with the new INMA.org is to segment the association’s content and audience into five segments: Advertising, Audience, Content, Leadership and Research.
INMA is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The community consists of 7,700+ executives at 600+ media companies in 60+ countries. Headquartered in Dallas, it has offices in Antwerp, New Delhi, San Salvador and São Paulo.
