Having taken a sabbatical to reconnect with his family, Bentley is enthusiastic about getting back in the business scene and using his strategic knowledge in a company that requires refocusing.
"The brand continues to be strong and the brand equity and culture is alive and well. In addition to this, there is a strong infrastructure in place. My core focus will be to streamline service delivery, inject a strategic sales focus back into the organisation and ensure the existing back office function supports our branch and sales network."
On the future of recruitment in South Africa, he is bullish and adds, "Recruitment is always going to be around. While the proposed changes to legislation and the review of labour broking are proving to be challenging, this will allow the more credible businesses to survive."
He believes that the shifts in legislation are going to bring some important changes to the industry at large. Once the necessary controls have been put in place, there can be no doubt that this will create opportunities for service providers.
"The bottom line is that my business ethos is to go out there and make as much profit as possible, so that we can share it with our staff, our commitments to our shareholders notwithstanding," he concludes.
