Although information overload and remote collaboration have been on the rise for some time, no-one could have predicted how this would accelerate in recent months. It is now even more important to communicate effectively, especially on a digital medium. So, how do we adjust the old rules to thrive in the new normal?
The best organisations promote discipline, accountability and strategic alignment with clear communication. The best leaders motivate and inspire their people through clear constructive communication. Leadership and communication are therefore symbiotic. If you leave those whom you lead in the dark, dysfunction and corridor talk will sprout spontaneously.
Use Dr David Rock’s SCARF approach as a guideline to engage respectfully and effectively: Tell your team members that you value their contribution (Status), clarify and align expectations as much as possible (Certainty), express trust in their ability to get things done (Autonomy), be vulnerable to forge strong connections (Relatedness) and ensure that your message is fair and balanced (Fairness).
When we engage digitally, we are often tempted to just get down to business and get our message or needs across as quickly as possible. With remote working still being a vital precautionary measure for many, it is important that we not only make time to talk to our teams and clients but to be fully present and listen as well.
All conversations should be held on an authentic platform that encourages open exchange and discourages information-hoarding. With a two-way stream of information flowing, it is much easier to find solutions that benefit all parties and help your organisation to thrive.
The Purposeful Leadership Company’s Five Essentials of Purposeful Communication still hold true and require even more focus if your message is going to get through all the digital noise.
When delivering your message on a digital platform, pay extra attention to these elements: Communicate the purpose of your message beforehand so that everyone is prepared to engage (Telos), make sure everyone has the necessary background information to put your message in perspective (Topos), keep facts clear and succinct (Logos), turn your camera on when possible to make the most of non-verbal communication (Ethos) and keep an eye on the facial expressions of your audience to make sure your message lands as intended (Pathos).
Just as these five essentials cannot be separated from each other, the message cannot be separated from the author/speaker. If all the essentials work together, it will strengthen your message exponentially. However, neglecting only one of these could potentially destroy your message.
Similarly, as the deliverer of the message, you can render the best-constructed message a failure by the way you speak, your body language or even by what others believe your character to be. In short, if they don’t believe in you, they won’t believe in your message.
In summary, your communication depends on how you engage, listen, construct your message and how you show up in general. Leaders who enjoy the respect of all those whom they serve have earned their trust in word and deed.
