As the director of Search Online Consulting, a digital agency based in Johannesburg with an international client base, Sauer has worked with over 200 different organisations and has taken companies from the fear of entering the digital realm to being mavericks in the online space. He is also a lecturer in online and digital marketing at the AAA and Wits Business School.
"It's always useful having a fundamental understanding of digital marketing, but there comes a time when a little more knowledge is needed in order to make some well-informed tactical decisions. This set of focused Bootcamp classes fulfils that need. This course is designed to help understand key areas of digital marketing as well as how to plan, implement and measure strategy in each area," he says.
The format is structured into three morning sessions from 9am to 1pm:
6 September - Digital Media Buying
20 September - Search Engine Optimisation (SEO)
27 September - Reporting
All sessions take place at the AAA School of Advertising campus in Randburg and cost R500 per session.
To book, contact Gail Mingard email az.oc.bhjloohcsaaa@mliag or tel +27 (0)11 781 2772.