Tronchin has worked at a number of agencies in South Africa, from TBWA\Hunt\Lascaris AMC (where he started) to Gavin Reddy, FCB, King James, and now The Jupiter Drawing Room. It's exposed him to a wide variety of businesses in sectors from automotive to financial and FMCG. Work he's produced has gone on to win in multiple categories from TV, print and radio, to CIs, promotions, and events. He has Golds from The One Show, Cannes, The Clios, been awarded at D&AD and Eagles, and has a few Loeries, including three Loerie Grands Prix.
When he's not working, he runs a sideline business that manufactures sandboards and surfboards, and he daydreams of vast powder fields to ride the snowboard he paid far too much money for two years ago.
I guess, broadly, it's where the impossible meets the possible. Where an innovative thought suddenly enters the real world.
Awards are the most powerful learning tool for me. Through them, you get to see how others have tackled similar problems and you get to scrutinise their solutions. You truly get to measure yourself up and see how you can improve your work, how you can continue to innovate, and how you can help move things on.
Of course not. If our work doesn't get chosen, we go back with something better next year. In the meantime, we drink beer.
What a silly question.
Also a silly question.
For me, it's getting to make things. Because a large part of what we do only exists in our heads, it's really satisfying when something gets produced. I always get excited by that. And then, immediately after it's produced, there's the potential of making something else new. It's what keeps me here.
I have no idea. Probably “Silvio” on a good day. Probably “cock” on a bad day.
Rest.
Stella's “Reassuringly Expensive”. VW's “Surprisingly Ordinary Prices”. Smirnoff's “Through The Bottle” Campaign. Castrol's “Can of the Best”. And the f….. Slinky song.
My abs.
