Human stays on as Loeries CEO

In a press statement, Boniswa Pezisa, chairperson of The Loerie Awards, says, "The board is acutely aware of the positive impact Human has had on the Loeries brand over the past seven years, with significant success seen at The 33rd Annual Loerie Awards in Cape Town last September.

"Even though Human had resigned, he continued to show continued dedication, passion and commitment to the Loeries, while implementing the new structural changes. Obsession to deliver is a great characteristic that Human has demonstrated from the day he stepped in as the Loeries MD back in 2005,"

Strategic and structural changes

Although other candidates for the position had been interviewed, the board decided to approach Human to reconsider his decision. Due to strategic and structural changes made to the Loeries, the board felt that Human was the ideal person to continue to lead the association.

"Our board members were in full agreement that Andrew is the right person for this new assignment, which sparked our decision to ask him to reconsider his position. I am personally delighted that he has accepted and look forward to working together with him again!"

Comments Human, "We have some very exciting changes taking place this year - moving judging and the seminar to Cape Town as part of Creative Week is going to be an exciting challenge. The next phase of the Loeries is for the whole industry - marketers, agencies, designers, architects and media owners - to embrace the fact that creativity is business. We all need to be innovative to compete effectively and I believe South Africa can be a top-tier creative economy."

Important dates

Creative Week Cape Town takes place 17 - 23 September and includes Judging Week, the Loeries Seminar, awards ceremonies on 22 and 23 September, as well as the Pendoring Awards on 21 September.

Entries for the Loeries open on 15 March. All category information, preparation guidelines, entry deadlines and fees will be available from this date on the www.theloerieawards.co.za.

For more:

• Bizcommunity: Is luring back the Loeries CEO all that alluring?

Updated at 1.10pm on 23 February 2012.