Traditional media platforms continue to fragment. New media offerings lack comparable measurement and clients and advertisers have increased demand for measurability and return on investment.
Often media owners refer to the influence of supply and demand as a motivation to increase advertising rates, however as demonstrated in the latest data, there is no question of supply and demand having any inflationary impact whatsoever, on any platform.
Date: Wednesday 7 October 2009
Venue: JSE, 1 Gwen Lane, Sandown
Time: 16h00 for 16h30
Cost: AMASA Members - Free; Non-Members - R50
Parking available at Village Walk.
