The keys to advertising effectiveness will be explored at Tony Koenderman's second annual Advertising Brainstorm conference on 10 October 2006. A panel of South African speakers of international standing will be examining aspects of the conference theme, "Advertising That Works", ranging from creativity to likeability, memorability and client-agency relations.
"After the success of the first Advertising Brainstorm conference last year, it has been decided to make it an annual event," says convenor Tony Koenderman. "We want to bring together the advertising and marketing industry's best minds to debate subjects of crucial interest, and provide a neutral meeting ground for clients and agency executives.
Speakers include:
- Where creativity and effectiveness meet: Matthew Bull, chief creative officer, Lowe & Partners Worldwide;
- The big idea - a holistic approach to communications: Reg Lascaris, regional president, TBWA;
- The ads people love - and why they work: Erik du Plessis, chairman, Millward Brown SA;
- Will real brands please stand up? Derek Carstens, brand director, FirstRand Bank;
- Do ad agencies have a future? Brenda Koornneef, marketing director, Tiger Brands;
- What makes a good client? Mohale Ralebitso, deputy chairman, The Jupiter Drawing Room.
- From Yebo Gogo to Friendly Frikkie: finding the key to likeability: Francois de Villiers, executive creative director, FCB Cape
The day will wrap up with a debate involving a panel of experts, with audience participation, on the subject: Agencies and clients: the love-hate relationship.
"We promise a jam-packed day of stimulation."
To limit the extent to which the conference cuts into the working day, the conference will start at 11am and finish at 6pm. The venue is Hackle Brooke, corner Conrad Drive & Jan Smuts Avenue, Craighall Park, Johannesburg.
For prices and booking forms, email or phone Terry on +27 (0)83 561 1171 or Marcia on +27 (0)82 445 0697.
