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Branding New business South Africa

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    Enterprise IG gives Medihelp an identity makeover

    South Africa's third largest medical scheme Medihelp is celebrating its 100th birthday with a radical identity makeover, under the precision design expertise of Enterprise IG.

    The new corporate identity is a fresh new face in the healthcare market, where more than 160 medical schemes currently compete for a slice of South Africa's R35 billion medical aid industry.

    Medihelp has successfully re-emerged with an uncluttered and distinctive look, reflecting a modern and dynamic medical scheme.

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