Tribeca's new accounts

Tribeca Public Relations (Tribeca), the multiple award-winning PR agency, has hit the ground running this year having signed significant new retainer clients in the first two months of the year, as well as an exciting project to give the year extra 'wings'.

Tribeca won the Cathay Pacific account in a multi-way pitch, and has been appointed by the airline to manage its profile and oversee any crisis communications in South Africa.

Imperial Auto has appointed Tribeca to manage the public relations in launching its new brand, with the purpose of introducing consumer and business customers to the varied offering that Imperial Auto brings to market.

Retroviral Digital Communications, an online communications agency, has appointed Tribeca to build awareness of its services, products and successes in South Africa and globally.

Tribeca is also working with Red Bull to build awareness of the Wings for Life World Run, a global sporting event taking place simultaneously around the world on 4 May 2014 to raise funds for research into a cure for spinal cord injuries.