Brand Manager

Remuneration:	R45000 - R58000 per month basic salary
Location:	South Africa
Remote work:	Only remote work
Job level:	Senior
Type:	Permanent
Company:	GVI

About GVI

At GVI, we're driven by the desire to make a positive impact on our planet and its people. Our dedicated teams are actively working to address global challenges and together, we leverage a diverse set of specialised skills to pursue a shared vision: fostering a brighter and more sustainable future for all.

We offer award-winning conservation and community development programs in 13 countries, all aligned to the United Nations Sustainable Development Goals, and led by our teams and experts from the communities we operate in.

Working at GVI is fast-paced and fun. We value passion, authenticity and innovation, and we treat each other with respect. 

About the role

The goal of the Brand Manager & Strategist to guide the communications team in producing tight, emotive copy which engages and converts target audiences across all channels. You are responsible for crafting and maintaining the company brand, tone and voice across all channels. This role works across a range of impact travel brands: GVI, Bushwise, IFGA and World of Difference.

Specific responsibilities

• Brand strategy: Recommend progressive identities for all brands and products, to position the brand for growth.
• Copywriting excellence: Messaging is at the heart of brand strategy. Set the standards for copywriting in the team, ensuring quality production across all channels.  
• Content & campaign creation: Create content and promotional campaigns across all channels: website, paid media, email,  social media, marketing campaigns, posters, presentations, brochures, blog and more. 
• Content strategy and production: Lead a team of digital professionals to define the strategic direction across social, paid media, video, website, email and other.
• Commercial growth: Be obsessed with and drive growth every step of the way - across social media followers, paid media CTR, site conversion, lead score and more.
• Site conversion strategies: Through clever use of copy and creative, strategise solutions to improve conversion across all touchpoints.
• Crisis Communications: Responsibility for the communications approach to crisis communications.
• Editing and QA: Ensure efficient editorial processes within the team while taking into account SEO, brand and editorial guidelines, such as ethical integrity.
• Team collaboration: Collaborating with the design, operations, development, analytical and outreach teams to ensure efficient, effective and scalable processes.
• Team leadership: Providing administrative management, leadership and training to the communications team, while shaping the team structure
• Innovation: Monitor and share insights on emerging topics around conservation, field/safari-guiding, mental health, identity politics, Gen Z/youth culture, and integrate relevant insights into the marketing team’s work.

What we're looking for

• Six-plus years experience as a copywriter
• Two-plus years experience as a brand manager or in a similar role 
• A degree or qualification in marketing, advertising, communications or other relevant subject areas. 
• Strong leadership and management skills.
• Advantageous
  
  • Experience working with Gen Z brands which target UK and US audiences.
  • Experience in an agency.
  • Travel experience, and an understanding of volunteering abroad, or taking a gap year abroad.

What does success look like? 

• Copy is tight, emotive and engaging. 
• Each channel has a defined and implemented strategic direction. 
• Brands are differentiated & elevated in the competitor space.  
• Channel specific performance metrics increase
• High quality content is produced efficiently across all channels with proven engagement. 
• Tasks are completed in agreed timeframes.

Benefits

Here’s what our global team enjoys:

• Half-day Friday every quarter 
• Collaborative, flexible culture
• Transparency – hear directly from the CEO consistently
• We laugh a lot, genuinely care about and support each other, and do the occasional dress-up
• In-house counselling support 

To apply

Please send your CV, LinkedIn profile, and cover letter stating why you feel you would be best suited to this position at GVI.

Please note: We will do our utmost to respond to all applicants, however, given the large volume of applications we receive, this isn't always possible. If you do not hear back from us within three-four weeks, please take it that on this occasion your application was unsuccessful.

Posted on 02 Oct 16:45, Closing date 1 Dec