The Professional Evaluation and Research Company (PEAR) has licensed its media monitoring activity with DALRO. It is the first company to sign a DALRO media monitor licence. The licence means that PEAR will be duly compensating the publishers whose articles it distributes to its clients. As DALRO represents the majority of South African newspaper and magazine publishers by direct mandate, PEAR now has the accreditation to pursue its media monitoring activities knowing it is not infringing the Copyright Act.
For more information on DALRO, visit www.dalro.co.za.
