#Orchids&Onions: When Castle Lite gets it right
Brendan Seery
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Alphabet Soup implements Glenrand MIB police station renovation sponsorship
Alphabet Soup was tasked with conceptualising and promoting the Glenrand MIB police station renovation sponsorship campaign with the objective of increasing visibility and talk-ability of the brand. Alphabet Soup implemented the radio and online elements and the campaign received an overwhelming response, not only from the public, but from the recipients of the campaign - the members of SAPS.
