#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers
Julie Rosenbaum and Heleen Alberts
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Alphabet Soup Gets Clarity
Specialist media agency Alphabet Soup has been appointed to handle the through the line media for Clarity Pool Products in conjunction with the creative agency Brand New.
The Clarity account was awarded to Brand New and Alphabet Soup in a 3-way pitch against New Dimension and Young and Rubicam SA.
